□ PR Overview

○ (Purpose) To promote the consumption of flowers which has shrunk due to enforcement of the Anti-Solicitation Act

○ (Target audiences) Consumers aged 10 to 49

○ (Content) Production of two ads for broadcasting (40 seconds) and online (90 seconds)

- Actor Lee Dong-wook and actress Lim Ju-eun will starred in the advertisements, maximizing the effect

- The PR video expresses and recalls the existence of flowers that are close to us, but people easily forget about them due to busy and hard lives; it uses an emotional love story. The video delivers a message that flowers have the power to make our daily lives special.    

○ (Promotion methods) TV(SBS), online publicity via the official MAFRA homepage, Facebook, and YouTube channel (November 16 – December 31).

○ (Event) In order to promote the PRcampaign among netizens, the MAFRA will hold a prize draw for those who share the PR video clip with 30 other contributors to win free flower bunches.