◈ The Ministry of Agriculture, Food and Rural Affairs held the shipping ceremony to celebrate the start of Korean paprika to China from its harvesting season in November.

❍ Event name: Shipping ceremony for exporting paprika to China (MAFRA-KOPA-aT)

❍ Date/Location: November 4, 2020 (Wed), 14:00-15:15/ Gimje, Jeonbuk

❍ Participants: MAFRA (Vice Minister), Member of Parliament (Won-taek Lee), KOPA, Korea Paprika Growers' Association, Export Council, APQA, Jeollabuk-do, Gimje, aT, etc.

◈ Planning to export a volume of 1 to 2 containers (1 ton or more) to China from November 4

❍ The export volume consists of various varieties such as red, orange, and mini, and will be sold at premium distribution stores such as BHG and Chunbo (online mall).

❍ It will be intensely promoted as a product placement (PPL) on TV series and developing recipe with star chefs in line with the start of export in November.