□ Video Contest for Korean Foods by Foreigners #Play Korean Food

❍ Evaluation targets: 510 people, 572 videos (participation in contest)

❍ Evaluation method: (1st) Selected 30 videos for each area in order of higher number of viewers (Kimchi Cooking Show, Korean Cuisine Dining Show), (2nd) Selected final 37 videos* based on Awareness, Planning, and Utilization

* 19 Kimchi Cooking Shows (Grand Prize 1, Excellence 2, Encouragement 3, Participation 13), 18 Korean Foods Dining Shows (Grand Prize 1, Excellence 2, Encouragement 3, Participation 12)○ (Promotion methods) TV(SBS), online publicity via the official MAFRA homepage, Facebook, and YouTube channel (November 16 – December 31).

 

□ Representative Winning Videos in Contest

❍ Grand Prize in the Area of Kimchi Cooking Show: ‘Kimchi Stamppot (Traditional food in Netherlands)’(Netherlands, Ronald Schakenraad, Channel Name ‘coppersan’)

❍ Grand Prize in the Area of Korean Foods Dining Show: ‘Dining Show, 10 Thousand Won for 3 Whole Chickens' (The UK, Joel Bennett, Channel Name ‘Dan and Joel’)