Intensive Promotion to Predict Misleading of Chinese Agricultural Produce as Korean Ones in Southeast Asia
Public Relations Division
◈ Measures are promoted to prevent confusion of consumers and damage to the export of Korean agri-food products due to Chinese agricultural products marked with Korean labels in overseas markets.
❍ Intensive promotion in Thailand, Vietnam and other main markets where Korean food is gaining popularity.
- (Media) Ways to identify products made in Korea through local TV stations, food newspapers and magazines and SNS will be promoted.
- (Stores) At large supermarkets and offline stores, the Korean national flag, common brand and QR code banner will be shown in the display shelf, raising consumer awareness.
❍ Uniform design of stickers and paper bands (color, font, etc.) will be developed and attached so that products can be identified as ‘made in Korea.’
❍ Identification mark with QR code which is difficult to counterfeit can be made and attached.
❍ Premium image of Korean agricultural products in overseas markets will be established by exporting high-quality agricultural products through the management of safety and quality, along with check-price