Empowering Competitiveness of Horticulture Industry
To empower competitiveness by strengthening market responsiveness of the horticultural industry in reflection of changed consumption trend and climate change and by establishing mid- to long-term development plan for each item
Climate Change Response
Alleviating management instability of farms and provide a stable production basis by supporting facility modernization and fostering new varieties that adapt to climate change
(Facility Horticulture) Modernizing facility horticulture to reduce management cost and improve productivity, quality and farming convenience while supporting automated and smart facility horticulture - As for rain-proof system of chili peppers, the local government additionally supports a part of loan, and environment control system to automate greenhouses is included in the subject list of support - Renovation of environment control system and spread of smart farms will be continuously supported. On-site consulting service will be provided to farms at the early stage of operating smart farms to increase their management capabilities.
(Fruits) Conducting research to foster new fruit varieties adaptive to climate such as cold-resistant and high temperature adaptive varieties (Rural Development Administration), and preferentially support renewal of varieties
(Outdoor Vegetables) For production areas changed as a result of climate change, promoting research on changes in supply and demand conditions such as identifying excessive or insufficient supply of products by item or season - Strengthening management of production areas by discovering and distributing alternative crops, redesigning the cropping system and instructing farms based on research - Reducing damages from abnormal climate conditions such as drought by developing and distributing smart farm models for outdoor vegetables and continuously supporting industrial water based facilities linked with field infrastructure improvement projects
Competitiveness Empowering Measures by Item
(Tea) Providing a comprehensive development plan for the tea industry throughout processes from production to processing, distribution and consumption, and foster the domestic tea industry as a new promising industry
Establishing a customized fostering strategy for each type of tea market (premium tea and popular tea) - (Premium Tea) Conserving and transmitting tea of high added values and premium tea by combining with traditional culture and experiencing programs - (Popular Tea) Securing processing facilities and expanding training on production and processing technologies to ensure quality and quantity of popular teas distributed for the general public
(Ginseng) Expanding mandatory self-help cost to stimulate the ginseng industry while supporting contract-based cultivation, disaster-resistant facilities, safety management and consumption and export.
Increasing the amount of mandatory self-help cost and strengthening the private sector’s competitiveness by encouraging more participation
Strengthening the report of cultivation, safety and consumer trust by replacing equipment in small ginseng plants, and conducting more educational and promotional activities * Disputed materials to discharge hormone disruptions (plastic sifts and nets used to steam ginseng)
Promoting systematic export and marketing by establishing the 'Comprehensive information network for Korean ginseng' (including the customs clearance telegram, information on effectiveness and promotion of research and development) (Self-help cost for ginseng by Dec. 2019)
(Flower) Promoting daily use of flowers and stimulating consumption of flowers with extended distribution channels to encourage daily consumption of flowers instead of buying them for certain events.
Promoting daily consumption of flowers to stimulate the consumption which was affected by the COVID-19 pandemic
Promoting the consumption of flowers by diversifying the demand both online (home shopping and online distribution channels) and offline channels to increase consumers’ access
(Fruit) Securing production and consumption basis to reflect increased imported fruits and changed consumption trend • •
Disseminating production technology to reduce production cost and realizing the economy of size, by expanding the size of cultivation of fruit farmers with the project to increase the size of fruit cultivation
Increasing dissemination of new varieties of apples and pears, etc. and building supply system of fresh and convenient products with increasing demand such as fruit lunch boxes and fruit cups to promote consumption of domestic fruits - Promoting quality of new varieties and food tasting events for consumers, merchandisers, wholesalers, etc. while additionally supporting seedling cost if farmers improve their variety - Building processing facilities for fresh fruits at the existing APC while encouraging consumption of cup fruits instead of snacks at events or meetings of local companies