(Strengthen online and virtual marketing) Strengthen online-based distribution channels and activities to find and promote buyers in distribution and consumption environments rapidly changing from offline to online
(Expand to online distribution channel) Expand new distribution channels such as online shopping malls, online to offline stores (O2O stores, etc.) and single-person market on social networking service - In particular 'Exclusive section for Korean agri-food products' will be expanded so that Korean agri-food products can be sold at global mega online malls in China and countries subject to the New Southern Policy
(Online promotion and buyer identification) Strengthen business to business platform where exporters and buyers can communicate, while increasing online or virtual promotion including promotion with a SNS influencer
(Diversify export market) Strengthen marketing in countries subject to the New Southern Policy with high growth potentials and explore markets in advanced economies such as Australia and Europe
(Countries subject to New Southern Policy) Strengthen online and offline marketing by favored/strategic item of each country and maximize the effects of promotion in connection with the Korean Wave
(Australia and Europe) Continue to explore markets with survey and buyer identification, in collaboration with local workers
(Strategic market) Diversify distribution channels within a country with mega markets and online malls in strategic countries such as Japan, US and China
(Strengthen export competitiveness of fresh agricultural products) Nurture Korean fresh agri-food products as premium export items, through quality, freshness, stock and logistics management and the premium image of Korea
(Quality and freshness improvement) Improve quality by providing good seedlings and spreading cultivation technologies and maintain freshness by building cold-chain system
(Logistics issue handling) Promote export by ship with freshness maintenance technology and operate exclusive ship routes (US) for MAFRA to address logistics issues of export
(Premium image of Korea) Expand the registration of trademarks and putting joint brand stickers on Korean products to deal with Chinese pears and persimmons whose packages are labelled in Korean in the South Eastern countries, one of the main export destinations of Korean fresh agricultural products
(Nurture promising items in the post-COVID era) Nurture promising export items such as functional and fermented products and home convenience food whose demand from overseas countries increased amid the COVID-19 situation
(Functional and fermented food) Research and promote functional food such as Kimchi, Jang (Korean paste) and ginseng and strengthen marketing customized to each country with the Korean Wave (soap opera, movies, Korean food culture, etc.)
(Home convenience food) Develop products tailored for overseas consumers and promote marketing activities on social networking service, video platform, etc.
