Promote local food consumption and improve distribution
To create and demonstrate tangible results of the local food consumption system in the public sector and ensure sustainability of local food led by civil society and local governments
Promote local food consumption
To make consensus and create conditions for local food consumption to spread nationwide led by civil society and local governments
To make and distribute a book with the best practices of Wanju and Sejong and operation manuals, and encourage the enactment of ordinances on public catering support
To support agricultural and forestry projects as a package through food planning agreements between the government and local governments and operates the FD system (Family Doctor, dedicated advisory group)
To find and nurture various local food models in the private sector and foster food-related social economy organizations
Set a reference price and expand infrastructure to boost local food distribution and consumption
Prepare local food price index by conducting a survey regularly on the unit price of public meals and the price of local food at direct stores
To transform Nonghyup Hanaro Mart into a local-food sales hub by introducing various functions such as restaurants, food education and cultural facilities to its local food stores
Replicate the best model for food catering at public organizations and military services in all innovative cities (10) and Gyeonggi-Gangwon border areas (15)
(Public organizations) Continue to check and manage the progress of the leading areas, and build a driving force to promote local food through workshops, briefing sessions, and consulting
(Military catering) To operate the 「Initiative to promote local food in military catering」 participated by military catering-related organizations, and reflects the duty ratio for purchasing local agricultural products in the military catering agreements (between Ministry of National Defense and Nonghyup)
To analyze the effect of expanding local food supply to the public catering market, such as increasing income and reducing distribution costs
Establish a local food supply model for school catering
To expand local food supply to school catering reflected in the 「Five-year Basic Plan for Student Health Promotion (2019~2023)」, and build and promote a local food supply model for school meals in the pilot areas
Improve distribution
(Producer) Strengthen sales brokerage of Nonghyup to enhance the bargaining power of producers
To encourage participation in marketing by item in connection with policy funds, and continue to expand the scale of products handled by national associations - To give excellent producer organizations a preference to financial support, and lower policy fund interest rates for new marketing organizations
(Wholesales) Introduce new transaction methods such as online auctions and diversify wholesale market functions
To develop technologies to conduct online auctions, and implement online auction pilot projects starting with items that are less likely to cause disputes during transaction
To support marketing expenses so that wholesale corporations can actively export agricultural products
(Direct sales) Diversify distribution channels to consumers by developing various types of direct sales models
To replicate the best practices of the direct market such as ‘Baro Market’ nationwide
To increase the proportion of agricultural and livestock products through collaboration with Nonghyup, a major shareholder of public home shopping, by finding highly performing farms in production areas
