To transform rural areas into a place for leisure and relaxation by promoting rural tourism in farming villages with high growth potentials as the demand for leisure and culture has increased.
Provide urban citizens with reliable information related to the tourism in farming villages and encourage the tour businesses for farming village with voluntary improvement in the service quality.
(Creating a ground for rural tourism) Provide the basis to promote rural tourism by introducing a grading system, developing contents, providing capacity-building programs, supporting insurance subscriptions and administrators in farming villages.
(Operation of Grading System) Evaluate villages for rural tourism, farms and guesthouses in farming and fishing villages for tourism over 4 sectors (education and services, experience, accommodation and food), classify into 1 to 3 classes in each sector and unrated classes, disclose the evaluation results and promote excellent grades
(Development of Tourism Contents) Encourage residents in farming villages or the local government to develop and run specialty contents based on food, accommodation and experience in the region
(Building Capacity) Provide training to build up capacity in policy directions, services, safety & sanitary and product operation for village tourism operators and guesthouse businesses in farming and fishing villages.
(Supporting Insurance) Provide visitor's safety insurance and fire insurance in villages for rural tourism to ensure the safety of consumers visiting rural villages
(Supporting Administrators' Activity Cost) Provide supports to administrators who operate tourism programs, manage and promote the villages to promote rural tourism in villages.
(Attracting Domestic and Foreign Visitors) Provide information about rural village tourism, operate tourism programs of farming villages, support field trips of elementary and middle school students and expand the targets of the programs to foreign and urban visitors
(Information & Promotion) Operate the information portal (Well-chon) that provides rural tourism-related information and promote via online and offline media
(Development and Operation of Rural Tourism Products) Improve accessibility to rural tourism, assist the development and operation of rural tourism products for domestic and foreign visitors through domestic and international travel agencies
(Supporting Rural Field Trips) Support rural field trips in elementary school curriculum and support rural occupational field trips for middle school students under exam-free semester system
Promotion of Mutual Exchange between Cities and Agricultural or Fishing Villages Act